CLEAR THINKING. PRACTICAL ACTION.
Choose a task. Test the result.
An enquiry is useful when you know what the customer needs and what happens next. Keep qualification focused on the purchase rather than intrusive profiling. A website assistant needs an accurate source of information and a clear route to a real person. Its first job is to help the visitor explain their request. Follow-up works best when it refers to the actual enquiry and offers a useful next step. More messages do not automatically mean more sales.
Build a working brief →